H ow to Build a Brand of Your Business? As per Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy products from the brands familiar to them. Branding is a significant concept in the business world today. If you think just on the surface, it is all about a nice logo, well-framed communication, and fancy presentation of your company but if you think deep, the brand is an overall perception of the customer about your business. It is that prestigious identity with which you want your customers to know you. The brand name indeed brings higher revenues, creates a base of loyal customers, and successfully differentiates your company from others. You need to make people compulsive to take notice of your Product and this can be achieved with the Service of Corporate Identity Design Company . The steps to go about this process of branding are: 1. Define your brand Start with defining the product or services your business offers, analyzing the sha