Why is content marketing must for your business?

 Why is content marketing must for your business?

What do you think is the reason behind some companies to become such huge brands? Apparently, they have the economies of scale, best of human resource, finance at disposal and skills to produce the best product but then in spite of having all these, if consumers wouldn't have known them then for sure, these companies wouldn't have become the brands or known businesses that they are today. In the digital era today, content plays a significant role. Content marketing is like a commander-in-chief of your kingdom. The content marketing is a marketing strategy that includes the creation, publication, and distribution of content on various platforms in order to bring new traffic to the business. 

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To help you better understand this concept, the following are the advantages that content marketing brings to a business.

1.    Builds trust

 To gain trust of customers is a crucial factor for businesses and when the customers are scattered all over, content gets this job done. When consumers start reading your material, they start remembering your company. Posting engaging valuable and educational content regularly builds a favorable impression of your company in the consumer’s mind. They start associating with your company name and thereby get to build trust in you.

2.       Builds Awareness and helps in quick conversions

Content marketing helps in creating proper awareness of your business, provided it is done efficiently. Through content, you can demonstrate your product, expertise, and USP again and again till the time its settles down in the mind of consumers. It has been proven that content marketing provides six times more conversion rates than any other digital marketing methods. Amongst all, video content is the most effective one. Through content, you can educate your customers and connect with them easily.

3.      Great for organic search

Do you know how Google works? It throws up the most relevant link on top as per the keyword the browser types in the search bar. Now here also the link becomes relevant on the basis on content. So, if you want your business to be visible when consumers search, it is essential to invest in optimized content.

4.       Generates New Leads

Lead generation is important for business as a consistent flow of traffic boosts the sales and grow their brand. Content marketing costs less than other marketing tactics and generates about 3 times as many leads. Content marketing is an affordable strategy for small business who wants to maximize their return on investment. New leads are needed in order to sell and content market strategy is the way to reach them.

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5.       Great content builds great relationships

Indeed content marketing helps in creating trust, establishing a brand reputation, and generating new leads but what about those customers who are already engaged with the business. Content helps in keeping them also intact. It strengthens the association. Remember, repeat customers are bread and butter of small businesses. Half of the revenue for a business comes from them only.

6.       Sets yourself apart from your competitors

It is an effective way for small businesses to set themselves apart from their competitors in the industry by showing what makes them different from others. The topics on which you post the content and the value of the content differentiate your business from others. You can set yourself apart by posting the content in different languages and in various creative ways.

7.       Content is essential during each step of the marketing funnel

There are three significant areas of marketing funnel which needs to be considered while you are developing digital marketing campaigns.

Top of Funnel (TOFU)

At this stage, customers start to become aware of their problems and look out for solutions available. Content helps them to find appropriate solutions.

Middle of Funnel (MOFU)

At this stage, content helps them to narrow the options available for the final purchase.

Bottom of Funnel (BOFU)

Content at this stage finally encourages the buyer to make an informed purchasing decision.

 Thus, its time to post relevant optimized and connecting content.Content marketing integrates all the other areas of digital marketing strategy. To actually see the effect of it, get on with it. It will increase the visibility and reputation of your business 1000 times more!